Graduation Project
There's no doubt that so many people, specially youth, are being very judgmental and superficial lately. They tend to judge people they don't even know only by the way they look. The appearance of people is never enough to know whether they are good or bad, whether it's ok to deal with them or not.
Humans tend to categorize events, people around them, and everything in general in order to know how to deal with them. Yet, categorizing and labeling isn't necessarily correct.
Many of us have been there for sure, being mislabeled, stigmatized, categorized in categories they don't belong to, resulting in causing physical, mental and psychological problems. That's where the idea of this campaign came from. Ending false labels and stigma and trying to help people look deeper into everything and everyone.
Sans-Stigma
It's an anti-Stigma/anti-labeling awareness campaign targeting youth from both genders, of classes A and B. The campaign is international but I meant to start it in Egypt as a first step.
Sans-Stigma literally means "Without Stigma" which is what this awareness campaign was made for.
I have chosen only four common stigmas in Egypt to start with.
The following shows different logo trials
The final Logo and Inspiration
Different applications
- Mobile Application
- Brochure
- Mobile Game
- Interactive Kiosk
- Magazine
- Magazine's interactive Ad.
- Ambient Design
- Website
- Stationary
Posters
Poster #1: Dreads Stigma
People with dreads are often thought of as dirty/unclean and that the way they look is disgusting.
Poster #2: Tattoos Stigma
People with tattoos are often mistaken as bad guys/girls whom we should avoid.
Poster #3: Piercings Stigma
People with tattoos are often mistaken as bad guys/girls whom we should avoid.
Poster #4: Glasses Stigma
People who wear glasses are thought of as nerds, geeks, lame, have no real life nor friends.
